Sweden political/charity?

and this one

I'm back...

For US bears, Svar Lösen labels are the equivalent of the postage paid business reply envelope indicia (you know, that self-addressed envelope with a printed box+permit# that comes in junk mail). The Swedish way of using labels is far more aesthetically pleasing.

If you collect worldwide or Scandinavia, you may recognize the "Lösen" from Swedish postage due stamps. Paraphrased, your label indicates that the postage is paid by the business/organization on the label. They are privately printed by the company. They have no face value. When affixed to mail sent to that business, the postage due is paid by the business; only then is the postage accountable (i.e., the labels themselves are not accountable paper). The labels are ONLY valid on mail sent to the business indicated on the label. You couldn't use them to send mail to others.

Here is an example on a cover to Det Bästa (Swedish equivalent of the US Reader's Digest).



As you can guess, the Det Bästa labels are more common, but there are lots of different designs and varieties. Also, many other companies used these labels, such as the businesses/organizations you showed.

Among Scandinavia and cinderella collectors, there are those who specialize in these. There are some that have a decent premium for the specialists, but I don't have that information. I don't think they are listed in the Facit catalog, but I'm not at home so I cannot check.